The Short Version: whenever Marie Antoinette stated, “allow them to eat meal,” it might were because she was actually hogging most of the Michel et Augustin cookies for by herself. Childhood mates Michel and Augustin came across in secondary school, and, when they discovered their unique sex 9-to-5 tasks to get unfulfilling, they began a cookie organization with a foundation in French pastry. Fast onward 13 decades, and the two friends have actually offices in France and New York and are seducing the entire world the help of its snacks, pastries, yogurts, mousses, and various other sweets made with quick, pronounceable ingredients. The duo in addition shows aspiring bakers that learning the art of French pastry is attainable through their unique recipe books and interactive open residence classes. Michel and Augustin’s dream is straightforward: to make the globe smile and come together over a shared love of sweets.
The story of Michel et Augustin began simply enough. Two guys began palling around in middle school and became great friends. But, with a lot of teenage friendships, the two parted techniques after graduation to follow their very own routes.
Michel found themselves involved in financing in ny, and Augustin was working in advertising for Air France. But both eventually became disillusioned making use of 9-to-5 grind regarding the business community. They reconnected in addition to duo devised a wild plan to learn all 1,263 bakeries in France and develop a guide to the most effective confectioneries the country needed to provide. They published a novel about it â their particular basic collaboration!
After completing their particular pursuit, in 2004, Michel and Augustin aproned-up and place out on a unique adventure: cooking in Augustin’s kitchen area. Their particular goal would be to develop a line of snacks and other desserts created using natural ingredients and love. And, after tirelessly screening and tasting significantly more than 300 dishes, their unique very first mixture came into this world: the small spherical butter cookie. Michel et Augustin was given bi woman seeking couplerth to!
The two discovered fast success, plus they always innovate much more tasty productions, for example a decadent yogurt in a container, which had been found only once Michel and Augustin knew their unique valued cow could generate more than butter. They advertise items with the signature “kookiness” together with happiness they infuse to their delicious snacks.
Spreading a fascination with French Pastry across World
Michel et Augustin means more than just producing a tasty cookie. The organization is actually curved on attracting from France’s wealthy culinary background to create masterful desserts.
“It isn’t really almost snacks â it is more about a love of French pastry,” said Lily Dionne-Jermanovich, Michel et Agustin’s Communications and information Director. “everything we make is linked to French pastry methods. There is an extremely powerful commitment with pastry generating as a business.”
But Lily told all of us an affinity for and mastery of French pastry is not only kepted your item developers (they call them the “recipe team”) at Michel et Augustin. The main organizations kooky society is actually revealing the love and knowledge of pastry producing very every person in the group, in France and Brooklyn, can train become a French pastry cook and do the nationwide test (named a “C.A.P.”). In this way, everyone can participate in innovating new quality recipes and speak knowledgeably with enthusiasts, consumers, and consumers.
“once per week in France and once a month in New York, the Banana Farm (“office”) becomes a pastry course in which we have been going through a timeless program of French pastry and instruction your official certification,” she stated. “no matter whether you are a website creator or perhaps in income â the opportunity is motivated for many.”
Though Michel et Augustin offers an even more expansive products in France, the company sticks on same basics and concepts of production for every products.
“The thing all our items have commonly is a genuine awareness of taste and the constituents,” Lily stated. “We focus on the high quality and efficiency in the ingredients, and try to keep your ingredient record as pronounceable as you possibly can.”
This results not only in a yummy decadence, and a delicacy you are able to feel good about ingesting along with your significant other.
A Collection of Treats ideal for revealing With Your Sweetheart
Thereis just some thing about discussing desserts that starts the day correct or stops a perfect day. And Michel et Augustin’s designs happened to be meant for just this type of occasions.
“It really is a moment of extravagance at the end of a romantic date,” Lily stated. “It’s tasty and made with thoroughly clean ingredients, and this helps to make the moment much better. It feels good to indulge.”
Because of so many worthwhile snacks available, there’s really no need certainly to choose only one. While there are lots of even more possibilities in France â from chocolate mousse to decadent yogurts and, however, unique cookies â there are numerous possibilities in america also.
Lily ended up being fast to advise the most perfect snacks to offer to or enjoy thereupon special someone.
“Our popular cookie is actually our 4-Cookie Squares,” she said. “These are generally like small square tarts, arrive three flavors, and may be thus quickly shared. We have Cookie Buttons, which are hazelnut chocolate processor chip cookies with hazelnut ganache around. They show up in packs of two â one for me personally, choice for you!”
For couples just who enjoy their particular early morning routine together, Lily informed all of us Puff Palmiers tend to be a beautiful a.m. option.
“These are typically puff pastry and taste like Elephant Ears,” she mentioned. “they truly are very light and flaky and great for revealing more than breakfast with coffee or at beverage time.”
Whether both you and your honey are chocoholics or appreciate the sensitive butteriness of caramel (or everything in between), Michel et Augustin has actually a worthy treat for sharing (or sneaking down with for your own personel clandestine cookie event).
Get Involved In the Banana Farm
Michel et Augustin’s viewpoint is the fact that the happiness of sweets is in the posting. As a result it should not be any shock area engagement is a large an element of the business’s business goal. Everybody is invited to stop in and chat (and flavor cookies) at their Banana facilities (practices) in Paris, Lyon, or Brooklyn.
This attitude began at very start in the company and is element of their key. And Lily mentioned this philosophy is exemplified during the business’s open residences.
“Right from the start, Michel and Augustin opened the doors of their apartment to neighbors, friends, consumers, and passersby, for folks to offer all of them comments, to flavor snacks, to flavor new recipes they were testing, in order to go out together with them and explore what they had been doing,” she said. “It’s something’s really important to us today.”
Start household from the Banana Farm happen on the basic Thursday of each month in France and nyc. Lily told united states these events provide a method when it comes down to business giving back again to the community by training all of them regarding background and strategies of French pastry.
“We invite everybody, family, friends, customers, and buyers to come show dishes,” she mentioned. “We do taste exams, focus teams, and perform video games. It really is an actual area event.”
Not only is it fun and tummy-pleasing to attend, but if you lack a cookie partner, just imagine all of those other dessert aficionados you might fulfill within Banana Farm. All things considered, if someone loves Michel et Augustin treats, you realize they’ve got great flavor, and you will have one thing to bond more than.
Michel et Augustin: Committed to Random Acts of Kookiness
In genuine Michel and Augustin type, the duo began a Random Acts of Kookiness effort to motivate and please people. From a tribute to Michael Jackson toward cookie rectangular event and their torrid Greek story, Michel and Augustin infuse hilarity and delight into all they actually do. You will see the reason why their own treats are so addictive â they can be fashioned with natural ingredients and great vibes.
Up after that for your company is an innovative new cookbook that aims to greatly help you audience as well as others tackle the intimidation connected with French pastry.
“we are generating a French pastry cookbook your US, and it’s really about enjoying these extremely tough meals,” Lily said. “We’re breaking it down and stating you can do it. When we can, everyone can, and we’re sharing all of our progress.”
Michel et Augustin normally seeking to start their well-known chocolate mousse in america.
“the dream for our chocolate mousse is to seduce America’s preferences.”
And, after tasting their snacks along with other goodies, the united states is actually certainly set for a long romance with this mousse.