SSARA RETAIL PRIVATE LIMITED (hereafter “SWAGME”) is committed to protecting the privacy of its visitors and users (hereafter the “Visitors,” “you” or “your”) to our Internet World Wide Web site and/or mobile application (hereafter referred to as the “Website”), and your usage of our services and products, that links directly to this privacy policy about the protection of personal information online. We aim for the Website to be a safe and enjoyable environment for you.

This privacy policy (hereafter the “Policy”) primarily describes:

  • the information that SWAGME collects through the Website or otherwise, which is hosted and operated from India;
  • the information that SWAGME collects from its employees or other third parties, business partners, or vendors.
  • the use and role of cookies and similar technologies on the Website; and
  • the security measures SWAGME has in place to protect the information that SWAGME gathers through the Website or otherwise.

This Policy also governs SWAGME’s collection of information by any other means, including, your usage of our services and products or the collection of information by any parent, or subsidiaries of SWAGME (“Other Entities”) during your employment or business association with SWAGME.

Visitors are encouraged to read this Policy before using the Website. By using the Website, you agree to the terms and conditions of this Policy and the Terms and Conditions, available at

1. Information Gathered by the SWAGME

SWAGME gathers three basic types of information:

  1. “Personal Information,” information from which an individual can be identified;
  2. “Sensitive Personal Data and Information”, which includes personal information such as passwords, financial information, medical records, and information as defined under the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Information) Rules, 2011 (“SPDI Rules”), and
  3. “Aggregate Information,” from which an individual cannot be identified;
  • Personal Information

    You are not ordinarily required to register or provide Personal Information in order to access the Website, though certain functionalities such as a membership program, through which purchasers of products may receive discounts on online purchases, participating in any contests, etc., may require registration. SWAGME collects Personal Information from you only when you voluntarily provide it to SWAGME – for example, in contacting SWAGME through the Website, filling in the form for applying for a vacancy or while requesting for a visit to the manufacturing plant of SWAGME, or exploring business opportunities with SWAGME, answering surveys and polls, entering contests, sweepstakes, raffles, and similar promotions, signing up for email updates and announcements concerning the SWAGME’s products and special promotions, and purchasing the SWAGME’s merchandise. Personal Information may include your contact information (such as your name, postal address, telephone numbers, and/or email address), which will be collected if you wish to purchase any product or merchandise made available through the Website (“Transaction”).

  • Sensitive Personal Data and Information

    Data or information (“SPDI”) about you when you access and use the Website, products, or merchandise. This information includes health information as well as your payment information, such as credit card number and expiration date (“Payment Information”). By using the Website, or by the purchase of any products or merchandise, or by providing us with the information, you consent to the storage, processing, transfer, and disclosure of your Personal Information and SPDI in accordance with the terms of this Policy.

  • Server Log Files

    Your Internet Protocol (IP) address is an identifying number that is automatically assigned to your computer by your Internet Service Provider (ISP). This number is identified and logged automatically in the SWAGME’s server log files whenever you visit the Website, along with the time(s) of your visit(s) and the page(s) that you visited. IP addresses of all Visitors are used by the SWAGME to calculate the Website usage levels, to help diagnose problems with the Website’s servers, and to administer the Website. SWAGME may also use IP addresses to communicate or to block access by Visitors who fail to comply with the Policy and/or the Terms and Conditions of Use of the Website. Collecting IP addresses is a standard practice followed on the Internet and is carried out automatically by many websites.

  • Cookies

    Cookies are data that a web server transfers to an individual’s computer for record-keeping purposes. Cookies are an industry standard used by most websites and help facilitate users’ ongoing access to and use of a particular website. Cookies do not cause damage to the computer system or files, and only the website that transfers a particular cookie to the computer system can read, modify or delete such cookies. If you do not want your information to be collected through the use of cookies, there is a simple procedure to be followed, in most of the browsers, by the user that allows the user to delete existing cookies, automatically decline cookies, or to be given the choice of declining or accepting the transfer of particular cookies to the user’s computer system. You should note, however, that declining cookies may make it difficult or impossible for you to access certain portions of the Website.

  • Pixel Tags

    The Website may use so-called “pixel tags,” “web beacons,” “clear GIFs” or similar means (collectively, “Pixel Tags”) to compile aggregate statistics about Website usage and response rates. Pixel Tags enables SWAGME to maintain a count of the users who have visited certain pages of the Website. When used in HTML-formatted email messages, Pixel Tags can tell the sender whether and as to when the email was opened and read by the receiver of the e-mail.

2. Use and Disclosure of Information Gathered By SWAGME

Personal Information

SWAGME may use Visitor’s Personal Information and SPDI in any of the following ways:

  • Communications

    SWAGME encourages the Visitors to contact SWAGME with questions and comments. Personal Information and SPDI may be used by SWAGME in order to respond to the respective Visitor’s questions and comments.

  • Business Purposes

    SWAGME may also use the Personal Information and SPDI of its Visitors for internal business purposes, such as analysing and managing its businesses or maintenance of employee records. The Personal Information and SPDI collected may be combined with other information collected by SWAGME via other online or offline sources, with demographic information and other information that is available in the public domain.

  • Transactions

    When you take part in a Transaction through the Website such as purchasing products or merchandise, SWAGME may collect Payment Information from you related to such Transaction as well as other Personal Information such as shipping address for shipping of the ordered products or merchandise purchased through the Website. SWAGME may use your Personal Information or Payment Information in order to complete the Transaction and, if applicable, to fulfil your purchase. The Payment Information may also be shared with the third parties, as may be necessary, to complete your Transaction (for example, to process the payment made through the credit card).

  • Contests, Competitions, and Other Promotions

    From time to time, contests, competitions, and similar promotions may be organized through its Website that may require online registration by the Visitor for participating in such contest, competition, or promotion (which may include name, email, user ID, and password). SWAGME may ask you for certain Personal Information and SPDI during the process of registration for participating in such contests, competition,s or promotional schemes. SWAGME may share this Personal Information and SPDI with third party sponsors of such contests, competitions and promotions (irrespective of whether it is hosted by SWAGME), in accordance with the rules applicable to such contest, competition or promotion. You should carefully review the rules of each contest, competition, and promotion in which you participate through the Website, as they may contain certain additional important information about SWAGME or a sponsor’s use of your Personal Information and SPDI. To the extent that the terms and conditions of such rules concerning the treatment of your Personal Information and SPDI enlarge the scope of use of such information in terms of this Policy, the terms and conditions of such rules shall also apply.

  • Special Promotions and Product Information

    In addition, SWAGME reserves the right to use your Personal Information and SPDI for sending you e-mails or SMSes with updates and announcements concerning SWAGME’s products and special promotions. You may opt-out of receiving these messages from SWAGME at any time (see Section 5 “Choice” below).

  • Critical Communications

    SWAGME may from time to time and as may be necessary use your Personal Information and SPDI to send emails consisting of important information regarding the Website, your Transactions, or for notifying any amendments or modifications to the terms, conditions, and policies of SWAGME with respect to use of this Website (“Critical Emails”). Since Critical Emails would consist of the important information you shall not have the option of not receiving Critical Emails.

  • Third-Party Service Providers

    SWAGME works with third parties who provide services, including website hosting, credit card processing, data analysis, newsletter services, promotional activities, and other administrative services. SWAGME may share your Personal Information, and SPDI, with such third parties, as may be necessary, for the purpose of enabling such third parties to discharge the provision of such services. These third-party service providers may be located within or outside India. Your Personal Information and SPDI may also be shared with the manufacturer of the products ordered/ purchased by you on the Website or with entities responsible for delivering the products ordered/purchased by you on the Website.

  • Miscellaneous

    SWAGME may disclose your Personal Information and SPDI if SWAGME believes that it is required to do so: (i) by law; (ii) to comply with legal process or governmental requests; (iii) to enforce the Terms and Conditions of Use; (iv) to protect our operations; (v) to protect the rights, privacy, safety or property of SWAGME, you or others; and (vi) to enable itself to pursue the available remedies or limit the damages that it may sustain.

  • Aggregate Information

    SWAGME may analyse Aggregate Information in order to enhance the Website security, track the popularity of certain pages of the Website, track the success of our email notifications, assess traffic levels on the Website and other usage data, all of which would help SWAGME to provide content tailored to the interests of the consumers, improve the Website and related services and to otherwise enhance Visitor’s experience on the Website. SWAGME may also share the Aggregate Information with its Other Entities and other third parties for the provision of such services or for completion of your Transactions on the Website.